Taking Playfulness Seriously—When character sets are used in
unexpected ways

HEEEEELLLLLLOOOO friends of Unicode! HaVE yoU HEard? 🚨🚨This
year’s keynote speaker is
Gretchen McCulloch, internet
linguist and bestselling author of the 2019 book, Because Internet:
Understanding the New Rules of Language. ✍️ You ✍️ may ✍️ also ✍️ know ✍️
Gretchen ✍️ from ✍️ her ✍️ column ✍️ about ✍️ internet ✍️ language ✍️ in ✍️
WIRED. If you aren’t familiar withGretchen’s book it includes great insights of
how language and technology evolves! Don’t miss this unique opportunity to hear
from her in person. (♥ω♥*)

Her talk, “Taking Playfulness Seriously—When character sets are
used in unexpected ways,” explores those trailblazing language disrupters, who
aren’t checking out the Oxford English dictionary or asking themselves, “What
would my college English prof do about this comma?” You know who you are! 👀
She’ll discuss all the creative ways real-life netizens playfully create ASCII
art out of text or combine emoji to convey new meanings, as well as the problems
that arise when these kinds of creative uses clash with technical tools behind
the scenes that aren’t expecting the unexpected—and what some solutions might
look like.

In addition to Gretchen McCulloch, the conference offers Unicode
tutorials, talks and panels on internationalization, web design, emoji,
indigenous languages, historical scripts, and more. Of course, the conference
also includes plenty of networking opportunities, as well as a special
celebration of the Unicode Consortium’s 30th anniversary!

See What’s Happening at IUC 45

For thirty years the
Internationalization & Unicode® Conference (IUC)
has been the preeminent
event highlighting the latest innovations and best practices of global and
multilingual software providers. Join us in Santa Clara to promote your ideas
and experiences working with natural languages, multicultural user interfaces,
producing and supporting multinational and multilingual products, linguistic
algorithms, applying internationalization across mobile and social media
platforms, or advancements in relevant standards.

Join expert practitioners and industry leaders as they present
detailed recommendations for businesses looking to expand to new international
markets and those seeking to improve time to market and cost-efficiency of
supporting existing markets. Recent conferences have provided specific advice on
designing software for European countries, Latin America, China, India, Japan,
Korea, the Middle East, and emerging markets.

Join us for the Internationalization & Unicode Conference 45, October 13-15,
2021, Santa Clara, California. To register and learn more, please visit the
Internationalization & Unicode
website. Object Management Group®, (OMG®) organizes the Internationalization and Unicode Conferences around the
world under an exclusive license granted by the Unicode Consortium.